Why we hand-code every website
Why we hand-code every site instead of using WordPress, templates or plugins, and how that makes it faster, harder to break and easier to find.
Blog
Notes on building business websites and looking after them.
2026
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How Fast Does Your Website Actually Need to Be?
Your main content should appear in under 2.5 seconds on a mobile phone. The research behind that number, and what a slower page costs in visitors and sales.
What Actually Makes a Website Convert?
What turns website visitors into enquiries: a clear hero, specific proof, one call to action, short forms and fast load times, and the research behind each.
How to Get Found by ChatGPT and Google AI (GEO in 2026)
A plain-English guide to getting your website cited by ChatGPT, Perplexity and Google AI Overviews in 2026, based on published research.
Why Your Contact Form Is Losing You Leads
Contact forms lose leads to extra fields, a phone number box and missing autofill. What the research measures for each problem, and how to fix it.
The call-to-action mistakes costing you customers
The CTA mistakes that cost you sales, from weak button copy to too many choices and wrong placement, with evidence-backed fixes and real conversion numbers.
Mobile-First. What Most Small-Business Sites Get Wrong
Most small-business sites are built for desktop and squeezed onto phones. The research on what goes wrong on mobile, and which fixes to make first.
Trust Signals That Actually Win Customers (Beyond Logos)
Which trust signals convert visitors, ranked by measured impact. Reviews come first, followed by security badges, guarantees and signs of a real business.
Should You Show Prices on Your Website?
Research on whether to show prices on your website, when a range or a gated price makes sense, and how to display prices so visitors stay and buy.
Does Your About Page Convert? (Yes — Here Is How)
Your About page rarely closes the sale, but visitors use it to decide whether to trust you. What the research says, and how to build one that earns trust.
Website Copy That Sells. A Section-by-Section Guide
A section-by-section guide to website copy that converts: headline, problem, proof and CTA, based on A/B-test data with a source for every number.
How Long Should Your Landing Page Be?
There's no ideal word count for a landing page. Length depends on how warm your traffic is, what you charge and how complex the offer is. Here's how to decide.
Typography That Converts. A Practical Guide
A practical guide to typography that converts: body size, line length, line-height, font pairing and loading, with the numbers we build websites to.
Choosing Colours for a Business Website. What the Research Says
A research-backed guide to picking colours for your business website: blue for trust, the 60-30-10 rule, contrast for readability, and what to avoid.
Layout and Whitespace. How to Guide the Eye to the Sale
Layout and whitespace guide the eye to the sale by directing attention with clear headings, generous spacing, and a strong call to action above the fold.
What a 2026 Website Looks Like (and What Dates Yours)
A 2026 website is fast, text-forward, warm-neutral and sparing with effects. The design signals that read as current, and the ones that date your site.
Lead Magnets That Actually Bring Clients (Not Just Email Addresses)
A lead magnet that brings clients matches the buyer's intent. Free quotes, calculators and consultations produce better leads than discount codes.
How to Write a Case Study That Closes
A case study closes when it leads with a specific number and a real face, in a story buyers recognise as their own. The format and the research behind it.
Website Conversion Benchmarks by Industry (2026)
Average website conversion rates by industry, from legal (7.4%) to luxury e-commerce (0.85%), and the design choices that move them. Data from 2024–2026.
Is web accessibility just a compliance checkbox, or does it drive conversions and SEO?
Accessibility does more than meet legal rules: it lifts conversions and supports SEO. The research, with real numbers, and how we build websites to it.
Website Animation. When It Helps, When It Hurts
Website animation helps as quiet feedback on secondary elements and hurts when it delays content or moves the page. An evidence-based guide for business owners.
Video on Your Website. What Actually Works
What works for video on a website: muted autoplay, the right length for each placement, always-on captions, fast hosting, and what lifts engagement.
How do you build a bilingual (PL/EN) website that ranks?
How to build a Polish/English website that ranks in both languages: URL structure, hreflang, language switchers, and what Google rewards.
How to Show Your Product Without Overwhelming Visitors
Show your product with 2-4 focused screenshots, one outcome each. What research says about product visuals that convert without overwhelming visitors.
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